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Backstage: SU16 Campaign

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Fans blowing. Cameras flashing. And Drake on repeat (model’s request). We’re taking you behind the scenes of our Summer ’16 campaign photo shoot.

 

Campaign: Effortlessly Modern

For our summer collection we wanted a minimal, clean look with neutral hues. The natural lighting from the studio’s sheer windows set a beautiful atmosphere for the shoot. With an emphasis on neutral shades and blue tones, the campaign married sky blue and grey slate backdrops. Our amazing photographer captured the perfect soft lighting, despite the challenge of shooting reflective lenses.

 

Outfit: Breezy and Bold

Think crisp cotton and light silky dresses. Aidana’s wardrobe included laid-back summer silhouettes, from slinky maxi dresses to open shoulder ruffles, paired with minimal gold and silver jewelry. For Felix, the focus was on breathable fabrics in classic shapes with a twist, such as subtle stripes and an oversized safety pin accessory.

 

Hair & Makeup: Summer Fling

Soft pink lips and fresh, dewy skin. We wanted to enhance Felix’s natural complexion with light makeup and lip balm, while Aidana was adorned with rosy bronze blush and highlighter contouring. Their looks were paired with smooth, sleek hairstyles.

 

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It all starts with hair and makeup. Sandradene working her magic on Aidana.

 

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Time to get dressed! Our team’s favorite look from this season was a slinky, satin white robe tied at the waist with a black tassel paired with Maia Summer Sky

 

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All smiles on set as our models rock the unisex Lynx style. Aidana in Lynx Galaxy, Felix in Lynx Matte Slate.

 

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Pierce captures the perfect shot.

 

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Quick touchups inbetween look changes. Aidana poses in Maia Marble (top) and Kraz Mulberry (bottom).

 

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We’re so grateful for an amazingly talented, hardworking team. THANK YOU!

Photography: Pierce Harrison

Models: Aidana Kazbekova, Felix Lee

Hair & Makeup: Sandradene Fearon

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